A precise, evidence-led SEO programme for serious e-commerce founders. Rank product pages, category pages, and content, with a system tested across 1,200+ stores.
SEO is not a sprint. The wins below were earned over months, not weeks, by stores that ran the framework with discipline.
There is no shortcut to organic traffic, but there is a sequence. Most stores skip step one and wonder why nothing else works. Ours starts with what most operators ignore.
Crawl errors, indexation hygiene, internal linking, page speed. The dull infrastructure work that separates stores Google trusts from stores it ignores.
Keyword research that distinguishes browse from buy. The terms competitors miss because they're chasing volume, not revenue.
The on-page patterns that consistently rank in 2026: structured data, content depth, useful FAQs, internal linking, and the trust signals Google now expects.
Editorial cadence, topic clustering, content briefs, the assets that pull links naturally without cold outreach or sketchy networks.
The Search Console + GA4 dashboard you'll actually open. Lead indicators that warn you before traffic dips, lag indicators that confirm the work is working.
Every guide is a downloadable PDF you can print, annotate, and hand to your developer or content writer. No video to sit through, no playback speed to fiddle with.
A practical guide to diagnosing any e-commerce site. Crawlability, indexation, schema markup, page speed, mobile-first indexing. Everything Google looks at, examined in plain English.
Mapping commercial intent to product, category, and content pages. The frameworks that surface terms competitors miss, and the negative-keyword discipline that keeps your strategy focused.
The on-page patterns every ranking product page shares in 2026. Structured data, content depth, internal linking, FAQ sections, and the elements Google now demands.
Product schema, FAQ schema, breadcrumb schema, review markup. The exact JSON-LD blocks for every common e-commerce page, plus the validation steps that prevent silent errors.
The review serious teams run on their own stores every quarter. Includes printable agenda, Search Console queries to inspect, and the dashboard you'll actually use.
From scrappy first stores to plateaued seven-figure brands, the system adapts to where you actually are. Not where a generic course assumes.
You launched on Shopify or Woo and want organic traffic to be a serious channel from day one, not an afterthought you fix later.
£20K–£200K/mo, paid traffic is expensive and you know SEO is the missing leg, but every previous attempt felt like throwing money at agencies.
You manage SEO for clients and want a tighter framework you can productise, ship faster, and defend to clients with evidence.
These aren't hand-picked unicorns. Representative results from store teams who ran the framework patiently and shipped the fixes.
The Technical Audit Manual surfaced issues my agency had been quietly ignoring for two years. We fixed the critical ones in a fortnight, traffic doubled within three months, then doubled again.
Worked through the Product Page guide one section at a time over six weeks. Rewrote our top product pages using the framework. Organic conversions are now our largest channel.
The Category Architecture guide changed how I think about site structure. We rebuilt our taxonomy in week three and rankings climbed steadily for the next year. SEO finally felt logical.
I run six client accounts. The audit framework alone has saved me ten hours a week and made me look smarter to clients. The schema guide was the missing piece I didn't know I'd been guessing at.
Read the first four guides, ship at least three of the recommended fixes, and don't see measurable improvement inside 30 days? Email us. We refund you in 24 hours, no questions, no exit interview, no guilt-trip.
All tiers ship with the 30-day guarantee. Prices in British pounds. One-time payments, no subscriptions, no upgrade traps.
The full library, every checklist we ship, and the community where it all happens.
Mini-cohort coaching for serious operators who want a coach reviewing their site every single week.
Private mentorship for serious operators scaling past £100K/mo who need bespoke SEO strategy and direct access.
Anything missing? Message us in the SEO Vault community. We answer within a working day, often in minutes.
Join 1,200+ store teams turning organic search into a quiet, compounding channel. Documents, checklists, frameworks. No video courses, no fluff.